Welcome to episode 7 of the Grey NATO, a loose discussion of travel, adventure, diving, gear, and most certainly watches.

I'm Jason Heaton.

And I'm James Stacy.

Today we're talking about watch brand partnerships from celebrities to sports to

adventures and charities.

We've even got an interesting interview on that topic.

Before we dig in, a special thanks from Jason and I to Michael Stockton and Fratello watches for their coverage of the Grey

NATO. It was all too kind and oh so much appreciated.

You can follow Michael at Mike in Frankfurt

and at Fertello watches on Instagram

long-lived speedy Tuesday

and on with today's topic.

So again we're talking about watch partnerships and this is something

that I think everybody has an opinion on as far as the way brands want to interface with other entities

within pop culture, etc.

And the way, you know, I made some brief notes on this to try and collect my thoughts and

I think that the types of partnerships fall basically into five rough categories.

So you have like a celebrity partnership,

so that's a personality and or a product,

which so it could be anything from an actor

to a role they play in a movie.

Then you have products, so that's everything from, you know,

...