It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

Welcome back to Rule Breaker Investing.

I'm David Gardner.

Pleasure to have you join me.

This is the seventh podcast in our series.

And in our first several, I spent a lot of time going back

over the Rule Breaker Traits. Rule Breaker breaker investing is about a lot more than six traits

that we're looking for as we develop pattern recognition

toward finding some of the best companies and in my opinion

therefore the best investments that you'll make over time.

So I'm glad that we covered that material and I hope if you're just

tuning in for the first time you'll go back because the reason we

did those up front is so that there is good source material anyone who

encounters this podcast weeks or months or years hence can go back and

re-listen and and check back in with those six traits but now

we're entering a new phase for our podcast where I'm just going to be talking about things

that are on my mind and specifically things that I think should be on your mind as an investor.

And so I wanted to lead off this week with the greatest secret of all.

Now it's not probably the greatest secret of all because they're probably greater

secrets than this but from an investing standpoint this is my greatest secret

and in fact if you Google and please do after the podcast, the phrase,

Gardner Greatest Secret, sure enough, the column that I wrote in 2008 ranks

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