The Greatest (And Oldest) Marketing Idea: Building Referrals Through Books With Steve Gordon
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 16 September 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
A business only thrives when they are serving more people. And a good leader recognizes this. Our guest, Steve Gordon, is all too familiar with this. When he was a newly minted CEO at 28 years old, he took on the problem of finding a way to get new clients. This led him to discover the best practices and a secret weapon businesses can use to build relationships and multiply revenue by 10x. In this episode, he reveals the greatest marketing idea—and it's not as new as we expect it to be. In fact, it is the oldest! Steve shares their referral process and the need to be able to take your expertise and package it in a way that is easy to share: a book. He lays out the formula for writing a book and marketing it, so you can reach people who need the solutions and transformations you offer and will, in turn, refer others to you. Thousands and thousands of people and corporations around the world have adopted Steve's system. Join this conversation and see why!
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Transcript
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| 0:00.0 | The Podcasting from |
| 0:19.0 | from beautiful South Florida, |
| 0:20.8 | welcome to another episode of your first thousand clients, the show that focuses on how to create success first for yourself and then all the people in your world. |
| 0:31.0 | Your first thousand clients is hosted by CEO advisor and best-selling author, Mitch Russo. |
| 0:37.0 | Listen as Mitch and his inspiring guests share how to turn your hidden assets into a rich recurring revenue stream. |
| 0:44.0 | Discover revenue streams you never had. |
| 0:47.0 | Increased continuity profits and help you acquire extraordinary value for your company and family. And now here's your host, |
| 0:57.0 | Ma' Russo. |
| 0:59.0 | Welcome to this moment in time when you get to chill out, tune in and extract wisdom that you could use to grow your business with your first thousand clients. |
| 1:08.0 | So today I have something special for all my coaches in the audience. |
| 1:12.0 | As a coach for the last 25 years, |
| 1:14.6 | I made a few discoveries that have vastly |
| 1:16.7 | improved client performance and satisfaction. |
| 1:19.9 | And I realized that by asking a very few but specific questions that are carefully crafted to bring a client to a personal realization about their true purpose, I was able to help my clients align their new discovered true purpose with their true mission. |
| 1:36.4 | Now that alignment changes everything and I want to share that with you. |
| 1:40.3 | I wrote a short book but very powerful it's called Coach Elevation and for a limited time you can get it free and I really mean free just go to coach elevation |
| 1:50.0 | com and it will be yours downloaded use it, use it and let me know the transformations that take place. |
| 1:56.8 | Now on to today's guest and his incredible story. At the age of 28 my guest was thrown into an impossible situation as a newly minted CEO |
| 2:06.6 | They were doing okay, but had no true way to get new clients and this was the source of great frustration. As time went on, the problem became crucial, and he had to solve the problem. |
| 2:18.0 | N-O-W now. And as they say, necessity is the mother of invention he read every book studied every |
| 2:24.4 | program he could find until he decided he would simply do what he knew best and |
| 2:29.5 | that was to build relationships and ask for referrals, get testimonials, partly that into the true fortune that he did. |
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