The Grand Opening (E)

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.8 • 1.9K Ratings

🗓️ 8 June 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	A new podcast. Cool. Who's the first guest? What are you going to call it? No guests. What does a
0:08.6	Kimbo mean? That's never going to work. Hey, it's Aurov. And this is a special archive episode of a Kimbo.
0:18.4	The Italians have a wonderful phrase, salto mortale, the dangerous leap, the leap into the void. That fear we
0:32.8	get in the pit of our stomach just before we commit, that fear that it's not going to work out. It's too
0:41.1	soon. I'm not ready. And so we wait. But some people, some people don't wait. Carl Benz, when he
0:51.8	launched the car, did it in Germany where it was against the law to drive a car. And there were no
0:59.3	passable roads. And there were no gas stations. He should have waited. Gutenberg, pioneer of movable
1:06.4	type. Launched the book when there were no bookstores. And when no one knew how to read. And when
1:13.7	reading glasses were required, but hadn't been invented yet, he should have waited. Internally,
1:21.0	there's constant pressure to hesitate, to hold back, not to launch, to find flaws, to give
1:28.5	ourselves one more chance. But recently we made it worse. We made it worse because in all capital
1:34.8	letters, we added launch big that you need a grand opening that if you can't have a home run,
1:42.8	you shouldn't even try. I blame it on Gilligan on the Brady Bunch and on the Beverly Hillbillies.
1:49.0	It goes all the way from there to the odd couple. All the sitcoms we grew up with,
1:53.8	the Flintstones, which are sort of like the honeymooners, but in prehistoric times,
1:57.9	the Brady Bunch. Here's the story of a lovely lady. All these shows had a lot in common. One of
2:05.5	them was this. The first 45 to 60 seconds was a theme song that explained in detail the entire
2:15.4	storyline of the show. Even though the show after commercial was only 24 minutes long,
2:22.4	the network insisted that they spend a minute to catch everybody up. That makes no sense. Why would
2:29.7	you do that? So it's a mystery then. Why invest so much of this precious time in repeating a long
2:38.3	theme song to make sure that no one was confused? Well, it's not that much of a mystery. If you
2:45.7	understand that before the internet and cable, there were only three TV channels. Half the country
	...

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