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Land of the Giants

The Google Empire

Land of the Giants

Vox Media Podcast Network

Technology, Society & Culture, Business

4.62.3K Ratings

🗓️ 9 February 2021

⏱️ 3 minutes

🧾️ Download transcript

Summary

In Land of the Giants: The Google Empire, Recode’s Shirin Ghaffary and Big Technology's Alex Kantrowitz explore how a company that began with idealistic goals of creative experimentation and making useful products has turned into a worldwide power with enormous impact on the way we live. New episodes begin Tuesday, February 16th. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

In this season of Land of the Giants, sponsored by YXT.

0:03.2

This is what Google will apply!

0:06.0

This is what Google will apply!

0:08.4

We have an aspiration to be the best company in the world.

0:15.6

And if we don't have it, it cleans up at home.

0:18.2

We're not delivering on what we said we were going to deliver.

0:23.8

Google has abused its market dominance as a search engine.

0:28.8

Google promoted its own Google branded content over its rivals,

0:34.4

even though the rivals would otherwise have had top billing thrown organic search algorithm.

0:41.8

It wasn't supposed to be this way.

0:43.8

Google was supposed to be the happiest of the tech giants,

0:47.0

the one with a colorful logo on the fun doodles.

0:49.8

And a really ambitious vision.

0:51.8

Our mission is to organize the world's information,

0:54.2

make it universally accessible and useful.

0:56.6

That means that Google would basically understand everything in the world

1:00.2

and would understand exactly what you wanted and give you the right thing.

1:03.8

It's a company that started with lofty ideals.

1:06.4

Look, we have our core value.

1:08.4

It's don't be evil.

1:12.2

But as Google has grown,

1:13.4

those ideals have become harder to live up to.

...

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