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WSJ Tech News Briefing

The Google Division That Embraces Failure

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 26 September 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

Google X, the tech giant’s “moonshot factory,” is an enigmatic division that has pushed through ideas like Waymo, Alphabet’s self-driving car unit. It’s also chalked up a lot of innovations that haven’t seen the light of day. The WSJ Leadership Institute’s Wendy Bounds lifts the lid on how it builds failure into its workflow. Plus, WSJ reporter Kris Maher goes looking for a proposed-but-delayed $28 billion Intel factory site in the heart of Ohio. Katie Deighton hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:11.3

Discover more at Viking.com.

0:17.5

Welcome to Tech News Briefing. It's Friday, September 26th. I'm Katie Dayton for The Wall Street Journal.

0:24.6

Today, two tales in innovation, when it works and when it breaks down.

0:29.6

We venture deep into the cornfields of Ohio to explore what's happening to Intel's planned $28 billion semiconductor factory project,

0:39.2

which was supposed to open this year.

0:42.0

Then, we lift the lid on Google's so-called Moonshot factory,

0:45.9

and its unique approach to corporate failure.

0:51.8

But first, in 2022, when Intel announced it would be building a semiconductor factory site

0:58.2

in the heart of Ohio, locals were largely optimistic about the promised economic boom.

1:04.3

But three years later, some people there are concerned they're just going to be left with

1:08.5

gaping holes in the ground. Intel has delayed the project twice, announced workforce cuts of around 30% and said that the

1:16.8

first factory now won't open until 2030 at the earliest. WSJ reporter Chris Marr went on the ground

1:24.0

to find out more. So Chris, this story centers on the town of New Albany, Ohio,

1:29.6

which you visited in your reporting. Can you paint us a picture of what it's like there?

1:34.7

New Albany is a really interesting place. It was planned largely. So it's very organized,

1:40.5

it's affluent. It's maybe just about 20 minutes outside of Columbus, Ohio, the Ohio State Capitol. And New Albany has a lot of Georgian architecture, beautiful shops and things. It also is one of the country's biggest data center hubs. And it also became the site of Intel's very large investment in a semiconductor factory. When you're driving around the

2:02.9

area, I would be down a one-lane country road, and then all of a sudden I'm at this massive

2:07.7

data center complex. So it's really transforming this region, and it's going through some growing

2:12.8

pains, and so that's affecting people that live there right now, too. Going back, when and how did Intel's relationship with the town begin?

2:21.9

The Intel Fabs project in New Albany was announced in early 2022.

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