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Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

The Good, The Bad, and The Scroll-Stopping Ugly of Short-Form Video

Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

Julie Lokun

Entrepreneurship, Business News, News, Careers, Business

0.00 Ratings

🗓️ 13 October 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode of The Creative Entrepreneur Podcast, Julie Lokun and Dominick Domasky debate the power, pitfalls, and profit potential of short-form video—unpacking how entrepreneurs can use 15-, 30-, and 90-second clips to grow their brands, boost visibility, and stay authentic in today’s fast-scrolling digital world

Transcript

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0:00.0

Hey, entrepreneur.

0:08.1

Isn't it time to start creating the life you deserve and start making the money that you have been working for?

0:14.4

Welcome to Creative Entrepreneur podcast with Julie Loken and Dom D'Amasky.

0:20.2

Now on with the show.

0:23.4

Why aren't we on video, Dom, if we're talking about video today.

0:27.3

Julie, today we're talking about short-form video, not long-form video.

0:31.7

I'm consumed by it.

0:33.9

These 60-second, 30-second, 90 90 second, 15 second videos.

0:39.0

But say you, are you watching them and doom scrolling or scrolling through puppies?

0:44.9

What are you doing?

0:46.2

I watch short form video.

0:48.3

Actually, I do watch short form video.

0:51.4

I am obsessed with getting my recipes for dinner on short form video. I find

0:57.1

my next greatest meal. I made a meatloaf last night that really nobody ate. I have a delicious

1:04.4

apple cinnamon muffin loaf that I think I'm going to make tonight. I'm not quite sure if I'll

1:10.2

have time, but I love finding recipes because they make it look so easy.

1:13.8

That's about it.

1:15.0

But I get obsessed with that.

1:16.4

And the Forever Young, have you seen those Forever Young, where they do the backwards aging?

1:22.2

I'm obsessed with that.

1:29.7

No, I have not seen that. That's very interesting.

1:31.0

We talked to our friend Chris Cushing the other day and she said we were going to look

...

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