from PRX

This is Studio 360.

I'm Curtis and I'm sitting on the steps of the Lincoln Memorial.

This first level of garden.

This is Thomas Jefferson's vegetable garden.

I like to have the roasted chicken base.

Very well done.

Editing is all about timing.

I try to get a little bit away from the actual subject.

You must get sick of your own voice, right?

Studio 360.

With Kurt Anderson.

Bush. As crisp and cold as a mountain stream.

It has the same great taste it's always had.

The music you're hearing in this Bush ad was not composed with beer in mind.

It was a pre-recorded track sitting on the digital server of a production music company,

where the ad agency found the music and paid a fee and downloaded it and then

edited it into their commercial. By the way, we listen to that kind of ready-made stock

music all the time, and not just in commercials, in movies, on TV, in video games, on radio

shows, podcasts, you name it. And we don't realize it.

I didn't, certainly, but now I know because there are some obsessives, of course, who love

this kind of background music, anonymous and generic, especially the stock music of the past.

...