The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

Matt Bodnar

Entrepreneurship, Education, Social Sciences, Science, Self-improvement, Business

4.6 • 1.1K Ratings

🗓️ 22 March 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.

Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, Pre-Suasion: A Revolutionary Way To Influence and Persuade, and his most recent book Influence, New and Expanded: The Psychology of Persuasion, available this May. He is also currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.

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Transcript

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0:00.0	Welcome to the Science of Success, the number one evidence-based growth podcast on the
0:08.9	Internet, bringing the world's top experts right to you, introducing your hosts, Matt
0:14.6	Bodner and Austin Fable.
0:18.4	Well, hello everyone and welcome to another episode of the Science of Success, the number
0:23.6	one evidence-based growth podcast on the Internet with over 5 million downloads and listeners
0:29.3	like you in over 100 countries.
0:31.5	I'm your co-host Austin Fable and today we have an absolutely incredible interview from
0:36.5	the archives we're bringing it back, the godfather of influence himself, Dr. Robert Chaldeini.
0:42.9	This was a truly major turning point in the show.
0:46.7	Matt and I had both been and still continue to be huge fans of Dr. Chaldeini and his work.
0:51.5	His book Influence was actually the first real personal development slash nonfiction
0:56.2	book I'd ever read.
0:57.7	It was the catalyst for me getting interested in this world and a lot of the things we discuss
1:01.7	in this podcast.
1:03.2	His interview was incredibly relevant, his stories impactful and we had a great time
1:07.5	speaking with him.
1:08.8	But before we dig in, you knew it was coming.
1:10.7	Are you enjoying the show and the content we work very hard to put out every week for
1:14.8	you?
1:15.8	If so, there are two incredibly easy yet very impactful things you can do for Matt and
1:20.0	I.
1:21.0	First, leave us a quick five-star review in your podcast listening platform of choice.
	...

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