Hello, this is the Global News podcast from the BBC World Service.

I'm Valerie Sanderson with your weekly bonus from The Global Story,

which brings you a single story with depth and insight from the BBC's best journalists.

There's a new episode every weekday.

Just search for the global story wherever you get your pods.

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episode. Here's my colleague, Lucy Hawkins. We live in a world of influences, whether it's our

skincare routine, the clothes we wear or the places we visit on holiday, social media celebrities

are shaping our everyday choices.

But as technology advances, the lucrative influencer industry is being reshaped by models

created using artificial intelligence. And with some AI influences accumulating massive

followings, critics are raising questions,

from the unrealistic beauty standards they could set

to the accountability of anonymous creators.

So as AI models seem certain to play an increasingly prominent role online,

are developers conscious of the ethical questions

and are users equipped to decipher what's real from

what's artificial intelligence?

With me today is the BBC's cyber correspondent Joe Tidy.

Hi, Joe.

Hi.

Joe, I think if we were all asked, we would confess that we've tried products, restaurants, clothes,

...