The German national soccer team puts Adidas on the bench
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 22 March 2024
⏱️ 7 minutes
🧾️ Download transcript
Summary
From the BBC World Service: Nike is replacing Adidas as the sponsor of Germany’s national soccer team. Then, Volodymyr Zelenskyy is pleading for more ammunition for Ukraine’s war efforts; German chancellor Olaf Scholz says he’ll back a plan to use money from frozen Russian assets to buy more weapons. And a Swedish pharmacy chain says it won’t sell anti-aging skincare products to kids under the age of 15.
Transcript
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| 0:20.0 | The German National Soccer Team has put Adidas on the bench. |
| 0:27.0 | Hello, I'm Leanna Byrne and you're listening to the Marketplace Morning Report live from the BBC World Service. Now this one is a major shake-up for sports |
| 0:35.3 | apparel Nike is replacing Adi Das as the sponsor of the German national soccer team |
| 0:40.2 | ending one of the longest standing kit partnerships in sports history that goes back to |
| 0:45.6 | the 1950s. Even the German Economy Minister Robert Hebeck says he's surprised at the change and is calling |
| 0:51.8 | Adi Das's three striped logo a piece of German identity so why |
| 0:56.4 | the change Dan Plumley is a sports finance expert at Sheffield Hallam University in the |
| 1:01.8 | UK hello Dan.. Hello Dan. |
| 1:03.0 | Morning. |
| 1:04.0 | Dan, what's a story here? |
| 1:06.0 | Is it just the case that Adidas didn't have us much money as it needed to get this partnership? |
| 1:11.0 | I think it always comes down to money as we know in |
| 1:13.7 | football nowadays. We've not seen the the actual figure. There's been |
| 1:17.3 | suggestions that it could be in you know in the 100 million euro per year range but that's unconfirmed at this stage but what is clear |
| 1:25.6 | is that Nike made the best financial offer that's what the German Association have come out and |
| 1:30.9 | said so I think simply it just boils down to money but it is a |
| 1:34.6 | longstanding partnership of course so the kind of other side of that is it's kind of |
| 1:38.6 | synonymous with German football the Adidas brand as well. I'm just wondering as well what's going on at Adidas |
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