The Future of Wineries and Technology: The Move to Crowd-Sourced

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 7 July 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz 1: “Virtual vintners have a say on grape varieties, barrels and bottling. Crowd-sourcing has become the Internet’s new favorite method of financing start-ups, authors and researchers. Now two wineries have adopted the idea to get their consumers involved in making wine.” (www.washingtonpost.com/lifestyle/food/crowd-sourced-wine-virtual-vintners-have-a-say-on-grape-varieties-barrels-and-bottling/2014/08/29/aac1bd8c-2e26-11e4-994d-202962a9150c_story.html) The Buzz 2: “Our Cabernet Sauvignon has been picked and crushed, and the yeast strain and fermentation tannins YOU selected have been added.…They did not pick the yeast that I normally use,” winemaker Tom Johnson says. Silversmith’s 797 Facebook fans voted on winemaking decisions for the 2011 vintage. “I thought no one would be interested and no one would participate. Boy was I wrong.” (winefashionista.com/2011/11/04/turning-winemaking-over-to-facebook-fans) We’ll ask Bill Newman, Alexander Wong, Neil Collins, and Jim Bernau, for their take on The Future of Wineries and Technology: The Move to Crowd-Sourced and Crowd-Crushed.

Transcript

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0:00.0	Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?
0:16.0	Welcome to Technology Revolution, the future of now.
0:27.1	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.
0:30.5	Here's your host who will take us into the future of now.
0:34.4	Bonnie D. Graham.
0:36.0	Welcome, welcome, welcome.
0:37.2	I'm raising a wine glass to those of you watching us.
0:39.9	It's empty.
0:40.7	Yeah, I know it's 11 o'clock in the morning here on the East Coast of the U.S.
0:44.2	For those of you who are watching us live on LinkedIn, on Facebook,
0:48.6	and those of you listening on Voice America Business Channel,
0:51.4	you can't see me, but it's a very beautiful wine glass, and I'm hoping some of my guests will help me fill it someday soon. So what are we talking about
0:57.8	today? Yes, we've talked about the future of wine, the future of beer, the future of restaurants we've
1:02.7	been doing. Well, future of now is the topic of the show, but we're going to talk about something
1:07.2	interesting. Shall we say a sidebar about the wine industry? What about it takes a
1:13.4	village, the move to crowdsourced and crowd crushed? You may have a favorite winery and they
1:18.9	may say to you, what do you think we should produce this year? Or what about the soil? Or what about
1:23.7	how we should crush the grapes? This is a new movement. Let me read a couple of buzz quotes, and then I will introduce my very esteemed expert panel.
1:32.8	Wait to hear who we have today, somebody who's familiar on another topic and is wearing his different hat, although he's not wearing a headset.
1:39.5	Okay.
1:40.0	So here's a quote from the Washington Post.com.
1:42.3	I don't care what your politics are.
	...

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