The Future of the Creator Economy

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 22 April 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

I have a theory that there is an opportunity to build a multi-billion dollar company by creating a holding company that helps creators build businesses. It’s part of why I’m trying to launch my first creator brand this year. In this episode, I put my ideas for creator focused businesses through the ringer with fellow entrepreneur and friend of the pod, Codie Sanchez. Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at [email protected] or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning
0:05.0	Brew.
0:06.0	Welcome back to Founders Journal, where I give you the business builder, the tools you
0:10.2	need to think better in order to build better, whether that's building a business, a team,
0:15.0	or a new product.
0:16.4	Fellow entrepreneur and friend of the pod, Cody Sanchez joins me again on the podcast
0:22.0	today to discuss a little thesis that I have about the creator economy.
0:27.0	The TLDR, I think that there is a huge opportunity to build a multi-billion dollar company by
0:33.3	creating a holding company that helps creators build their businesses.
0:37.3	Think the future version of Proctor and Gamble or Unilever.
0:41.2	Now let's hop into it.
0:47.6	This vision that I've been working on for a long time, and I want to get your thoughts
0:53.7	on Cody.
0:54.7	I want to see what you think about it.
0:55.7	I want you to poke holes.
0:56.7	I want you to ask questions.
0:57.7	I want to see where we net out by the end of you taking my idea through the ringer.
1:02.6	Dan, I love it.
1:03.6	This is the Berkshire or like PNG Unilever of creators, right?
1:08.5	Yes.
1:09.5	So the idea is what does the next generation holding company look like?
1:14.9	So the next generation Berkshire Hathaway or Proctor and Gamble or Unilever.
	...

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