The Future of Sports Viewership and Ratings

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 7 May 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 142 of the Sports Media Podcast features a conversation with Sports Media Watch founder and editor Jon Lewis and Sports Business Daily managing editor/digital Austin Karp. In this podcast, we discuss the three days of the NFL Draft averaging 6.1 million viewers and what that means; how the opening round’s 12.5 million average should be judged against the overall number; why Day 3 of the NFL Draft was down on viewership; analyzing NBC’s Kentucky Derby viewership numbers, which drew 14.5 million viewers for the race portion; what can be learned from the Derby in relation to upcoming jewel events; what Karp and Lewis’s expectations are for the NBA postseason and NHL postseason; whether the NBA Finals will be up over last year; the recent increase in NASCAR ratings; the upcoming Olympics in Tokyo and why both Lewis and Karp think the numbers will be down from 2016; what NBC can do to try to juice the Olympic viewership and much more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:28.7	everybody this is Richard Deich.
0:38.7	Welcome to the Sports Media Podcast.
0:41.0	My producer is Patrick Antonetti.
0:43.4	Today, two guests, two of the people in my ecosystem who marinate in sports viewership
0:50.8	and sports ratings every day.
0:53.6	I have great respect for them and I trust their insight and data.
0:57.8	John Lewis is the founder and editor of the Sports Media Watch.
1:03.8	If you are a kind of a sports viewership nerd as I am,
1:07.5	you are probably already following him on Twitter under his Paulson designation.
1:12.9	Austin Karp is the Sports Business Daily Managing editor slash digital.
1:18.0	Again, one of the Bibles of the profession.
1:20.3	And Austin Karp, if you subscribe to that publication, as you know, is the person who
1:25.3	pretty much chronicles the viewership for all of us regarding
1:30.5	trends and other interesting things. And I'm pleased to be joined by John Lewis and Austin
1:35.4	Karp on the sports media podcast, fellas. Thank you for coming back. Hey, thanks for having me.
1:40.6	Thanks for having us. All right, I'm going to start with you, Austin, and we're going to start
1:45.0	with the NFL draft. The three days of the NFL draft, average 6.1 million viewers across
	...

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