The Future of Social Media Noise: Keep or Banish Hashtags?

Technology Revolution: The Future of Now

Bonnie D Graham

Technology, News, Business News

4.9 • 108 Ratings

🗓️ 3 November 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Buzz 1: "#Hashtags aren't as cool as they once were…A Next Web study found that more than half of consumers don't search for hashtags or use hashtags on their own content.… Spammers and bots are targeting popular hashtags at high rates, even if the hashtag isn't relevant to the content. This adds "noise" to the social sphere." (sellerschoice.digital) The Buzz 2: "It's been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant…When we asked our community on our Instagram about hashtags, 66% said they're a key part of their social strategies but 34% said they're "over them." (sproutsocial.com) The Buzz 3: "Everyone's like sheep on social media; like, one person starts making noise, and everyone's like, 'Hey, yeah!' and then you got a whole bunch of people making noise at you." (Earl Sweatshirt, American rapper, songwriter, record producer) We'll ask Mike Grehan, Crispin Sheridan, Isabella Wang and Janet E. Johnson for their take on The Future of Social Media Noise: Time to Banish Hashtags?

Transcript

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0:00.0	Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?
0:16.5	Welcome to technology revolution, the future of now.
0:27.6	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.
0:31.1	Here's your host who will take us into the future of now.
0:34.9	Bonnie D. Graham.
0:36.8	Welcome, welcome, welcome, welcome. Thank you to our intro voiceover,
0:40.7	Ryan Treasurer, the VP of everything at Voice America Radio. We're live on the business channel.
0:45.8	We're live on LinkedIn. My panelists, I haven't introduced you, but wave hello to LinkedIn,
0:50.2	wave hello to Facebook, and wave hello to the Voice America business channel audience
0:55.1	Isabella they can hear you waving wave a little bit louder there we go okay everybody good
0:59.3	wonderful we've got a lively group here today and we have a lively topic wait a minute I
1:03.5	hear noise I hear a lot of noise it must be social media noise I hear hashtags bumping into
1:10.1	each other clanging and bumping and popping.
1:13.0	I hear handles. I hear people with handles that make no sense. I don't know who they are.
1:17.4	Why did they pick them? I hear 100 hashtags going bump, bump, bump in the night when I'm trying to
1:22.6	sleep. What is the future of social media noise? Should we banish hashtags?
1:28.6	I don't know.
1:29.8	That's what we're here to find out today and a lot of related topics.
1:33.8	So let me give you a couple of opening buzz quotes, and then I will have my four esteemed
1:38.6	panelists.
1:39.1	They're all experts in their own way on this topic.
1:41.4	Can't wait to hear their predictions.
	...

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