The Future of Personalized Beauty Starts with Intelligent Diagnostics ft. Revieve
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 28 July 2025
⏱️ 32 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Irina Mazur, Chief Product and Marketing Officer at Revieve, to explore how AI is revolutionizing beauty—not just in products, but in personalized consumer experiences. With a background in mobile tech and digital health, Irina brings a deep understanding of how data can solve real-world problems—especially in an industry where personalization has become a buzzword.
Revieve is building something different: a diagnostic platform that uses selfie-based analysis and hundreds of proprietary skin metrics to provide tailored skincare, makeup, and wellness recommendations—without collecting any personally identifiable data. But this isn’t just about tech. It’s about helping people understand the truth about their skin, bridging the gap between perception and clinical reality, and empowering consumers to make smarter, more confident choices.
Irina shares how the company’s approach to personalization goes far beyond basic filters. It adapts to the user, the brand, the category, and even the shopping environment. And for retailers, Revieve delivers serious impact: boosting conversions, increasing basket size, and even informing product development through anonymized insights.
If you're curious about the future of diagnostics in beauty, the role of AI in lifestyle-based skincare, or how trust and transparency are redefining the industry, this conversation is a must-listen. Tune in to discover how Revieve is building the infrastructure for the next generation of intelligent, ethical, and personalized
To learn more about Revieve, visit their website and social media.
CHAPTERS:
(0:00) Introduction to Irina Mazur and Revieve
(1:05) Irina's Career Journey and Tech Influence in Beauty
(2:46) The Evolution of Beauty and Consumer Interactions
(4:00) Revieve's Comprehensive Consumer Journey
(5:58) The Real Meaning of Personalization in Beauty
(9:03) Skin Analysis Through AI and Consumer Perception
(12:04) Educating Consumers on Their Skin Health
(14:01) How Revieve Guides Product Recommendations
(25:53) Wellness Integration into Beauty and Future Expansion
(29:12) Closing Thoughts on the Future of Personalization in Beauty
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Transcript
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| 0:00.0 | Lunchtime. Time to get my macro in the microwave. |
| 0:03.9 | Oh, kitchen banter afoot. If in doubt, join in. |
| 0:07.9 | Oh, hey Jim. You listen to Comedy on Audible too? |
| 0:11.8 | Uh, yeah. So funny. |
| 0:15.1 | Yeah. What's your favourite title? |
| 0:17.8 | Uh, the comedy comedian show. |
| 0:22.4 | That's not a real show, is it, Jim? |
| 0:24.6 | Get in on the jokes with comedy on Audible. |
| 0:27.7 | Subscription requires the audible.com. |
| 0:29.1 | At UK for terms. |
| 0:33.1 | Hey guys, welcome back to Skin Anarchy. |
| 0:35.5 | Today's episode is kind of an inside look into how innovation and, you know, technology is working in the beauty industry, especially when it comes to product recommendations and how we as consumers are interacting with, you know, the world of beauty and consumerism. So I'm super excited to introduce you guys to our guest today. |
| 0:54.4 | Irina Mazur, who's the chief product and marketing officer at Revevevee. Welcome, |
| 0:59.4 | Arena. I'm so excited to host you. Thank you so much. I'm excited to be here. Thank you for |
| 1:04.3 | this opportunity. Yeah, I know I'm really excited to chat because what you guys are doing at Revevevevee |
| 1:09.3 | is so exciting for me. I grew up as a |
| 1:12.8 | gamer and so I really love everything tech and AI and beauty. And so I can't wait to learn more |
| 1:18.2 | about it. But I would love to, you know, have you walk us down memory lane. What got you involved |
| 1:22.5 | with the beauty industry and, you know, kind of tell us where you started. Well, you know, looking back at my |
| 1:29.5 | career, I really did it all, I think, by now, but whether I was working on mobile tag back in |
| 1:37.0 | the days of Motorola or diving into analytics at Spence or I was leading digital health innovation in it, |
| 1:46.2 | there always have been, at least for me, this consistent strat. |
... |
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