Hey guys, welcome back from over at critics for anarchy.

I'm so thrilled about her guest today.

She is truly a powerhouse, and she has been in such amazing roles over the years.

Right now, she is serving as the CEO of Real Self.

She's an award-winning digital leader, Ad Week's top 50 business leaders, and she was also the senior vice president at Paris Hilton's 11-11 Media.

So without further ado, please welcome Minou Clark to Schenhanerkey.

Welcome, Minou.

I'm so excited to host you, to chat with you.

Thank you.

I'm thrilled to be here.

It's going to be a fun conversation.

Yeah, no, it's going to be awesome.

I can't wait to learn more about you. You have such an impressive career already, you know, and I'd love to learn,

like, where did you get started? Like, what led you into the world of beauty and media and all those

wonderful things? So my career first really started as a social media assistant for the Mori show,

player with Mori Povich and like family drama, but that is kind of where I first found

a little bit of an opportunity to dip my toes into just digital and social and media.

And that pretty much immediately made me obsessed with what makes people care about

content, what makes the internet culture kind of tick. And I leveraged that role to eventually

go work at BuzzFeed. And it kind of went from there. Then I went into audience development

roles and growth strategy roles and became

just more and more enamored with internet culture, how data can inform content and strategy and

...