Building The Future of RealSelf With Minou Clark
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 30 July 2025
⏱️ 29 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Minou Clark, CEO of RealSelf, for an in-depth look at how the platform is transforming the way people approach aesthetics. With a background in digital media and audience growth at companies like BuzzFeed, The Maury Show, and 1111 Media with Paris Hilton, Minou brings a unique perspective to leading the largest destination for researching cosmetic procedures and connecting with board-certified providers.
Minou shares how RealSelf is tackling the rising tide of misinformation around aesthetics. By leveraging its doctor community and vast data, the platform empowers people with science-backed education and myth-busting content. She explains how RealSelf’s credibility has allowed it to expand beyond surgical procedures to include med spas, skincare, and non-surgical beauty experiences—all while maintaining rigorous vetting standards for consumer safety.
The conversation also explores how pop culture and first-party data fuel RealSelf’s growth. Minou discusses using viral moments and celebrity-driven conversations to bring audiences in, then delivering trustworthy, expert insights. She touches on the company’s plans for the future, including a full website redesign, a refreshed brand identity, and the integration of AI tools to make its content even more accessible.
For industry professionals, Minou offers actionable advice: let data guide strategy, create collaborative organizations where all voices are valued, and embrace the consumer’s point of view.
This episode is a must-listen for anyone interested in aesthetics, consumer trust, and how RealSelf is shaping the future of the industry.
CHAPTERS:
(0:00) Introduction to Minou Clark and Her Career
(1:05) Early Career Journey: From The Maury Show to BuzzFeed
(2:11) Transitioning to RealSelf: Combining Pop Culture and Beauty
(3:05) The Role of Media
(4:59) RealSelf’s Approach: Myth Busting and Education First
(7:33) The Future of RealSelf
(11:17) The Intersection of Aesthetics and Beauty Brands
(15:30) Embracing Pop Culture and Social Media for Engagement
(19:04) The Impact of AI on Aesthetics and Information Access
(25:09) Advice for Business Executives: Data-Driven Decision Making
To learn more about RealSelf, visit their website and social media.
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Transcript
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| 0:00.0 | Hey guys, welcome back from over at critics for anarchy. |
| 0:05.1 | I'm so thrilled about her guest today. |
| 0:07.0 | She is truly a powerhouse, and she has been in such amazing roles over the years. |
| 0:13.6 | Right now, she is serving as the CEO of Real Self. |
| 0:16.7 | She's an award-winning digital leader, Ad Week's top 50 business leaders, and she was also the senior vice president at Paris Hilton's 11-11 Media. |
| 0:25.4 | So without further ado, please welcome Minou Clark to Schenhanerkey. |
| 0:29.1 | Welcome, Minou. |
| 0:29.6 | I'm so excited to host you, to chat with you. |
| 0:32.2 | Thank you. |
| 0:32.9 | I'm thrilled to be here. |
| 0:34.2 | It's going to be a fun conversation. |
| 0:36.0 | Yeah, no, it's going to be awesome. |
| 0:37.9 | I can't wait to learn more about you. You have such an impressive career already, you know, and I'd love to learn, |
| 0:43.3 | like, where did you get started? Like, what led you into the world of beauty and media and all those |
| 0:48.8 | wonderful things? So my career first really started as a social media assistant for the Mori show, |
| 0:56.9 | player with Mori Povich and like family drama, but that is kind of where I first found |
| 1:01.5 | a little bit of an opportunity to dip my toes into just digital and social and media. |
| 1:08.2 | And that pretty much immediately made me obsessed with what makes people care about |
| 1:13.1 | content, what makes the internet culture kind of tick. And I leveraged that role to eventually |
| 1:20.5 | go work at BuzzFeed. And it kind of went from there. Then I went into audience development |
| 1:25.4 | roles and growth strategy roles and became |
| 1:28.4 | just more and more enamored with internet culture, how data can inform content and strategy and |
... |
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