The future of modern cars
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 10 July 2026
⏱️ 8 minutes
🧾️ Download transcript
Summary
In the last few weeks, chipmaker Micron Technology has signed agreements with both General Motors and Ford Motor Company, which are looking to secure their supply of memory and storage platforms. This comes after the U.S. announced it would withdraw from a trade deal with Canada and Mexico, of which the car industry represents about 18%. But first, we’ll look at how John Deere product owners now have the “right to repair.”
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Transcript
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| 0:00.0 | For decades, companies built their procurement and supply chains around cost and efficiency. |
| 0:05.7 | Today, that's no longer enough. |
| 0:08.1 | Wars, trade conflicts, and the regionalization of trade have changed the rules. |
| 0:13.2 | Companies still need to control costs, but they also need to reduce risk and respond faster to disruptions and shocks. |
| 0:20.6 | GEP helps the world's leading enterprises do exactly that. |
| 0:24.8 | Through its AI-native quantum intelligence platform and services, |
| 0:28.8 | GEP helps companies gain visibility, predict and manage risk, |
| 0:32.9 | and make smarter capital investments across their global value chain. |
| 0:36.6 | More than 7,000 employees across 30 offices support over 1,000 organizations worldwide. |
| 0:43.6 | GEP combines agenic AI with three decades of procurement and supply chain data and expertise. |
| 0:50.7 | Learn more at gEP.com. |
| 0:55.3 | Companies can have monopolies on making stuff. |
| 0:58.8 | They can also have monopolies on fixing it when it breaks. |
| 1:04.4 | From Marketplace, I'm Sabrina Beneshaw, in for Kimberly Adams. |
| 1:07.4 | If you're a farmer and your John Deere tractor breaks down, you can fix it. Seems |
| 1:12.8 | normal, but that's actually a radical development. For a long time, farmers could not fix |
| 1:19.0 | their tractors, even if they wanted to. They'd have to go to special authorized dealers. |
| 1:24.6 | It's been the basis of a bitter fight between farmers and deer and co, which makes |
| 1:29.4 | John Deer Tractors and the government. This week, the FTC and attorneys general for several states |
| 1:33.7 | reached a settlement with Deer & Co. It now lets farmers and independent shops fix their own equipment. |
| 1:41.0 | But this is a mere battle in a much bigger war over intellectual property and the so-called |
| 1:46.6 | right to repair. And it goes way beyond tractors. Marketplaces, Caitlin Tan, has more. |
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