I haven't had a full conversation with anybody yet this week on the record about AI.

I figure you are a good person to pick their brain on.

I think it AI and less about where it's going to go in marketing and advertising, but more how consumers are overall going to feel about it and general society, because I think you have generally been smart about how you think

about the future.

And so I want to start with actually looking back for a moment.

You know, you made a huge bet on NFTs and eventually morphed it into Vayner 3.

As you saw the NFT market change and how society feels about

metaverse and all that change over time.

So I'm curious what lessons you learned from that,

knowing that AI is also the next big thing.

And I know they're different because that platform,

and this is a society-changing technology potentially.

It's a very smart question.

No, no, I think you're right.

Similarities.

It's interesting. Like if you look back at my content on Web 3 and specifically

NFTs and you got to dissect it and I think the same thing is going to happen with AI and you're

going to appreciate this. In a world where everything is headline reading, I'm sure that, actually, I need to start asking more journalists, like, how they feel about most people just reading their headline and not their actual work.

So let's break it down.

I'll go backwards and I'll go forwards.

Backwards, so much of our biggest point of view was that Metaverse wasn't real, that there was

nobody actually there, back to day trading attention.

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