The Future of Live Events with Brandon Edmonson

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 12 January 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

2020 was a year like no other so it's natural for speakers to wonder about the future of live events. And our guest for today's edition of The Speaker Lab is going to weigh in with his wisdom.

Brandon is the Vice-President of Premiere Speakers Bureau and, prior to the pandemic, his job was to ensure their yearly 2,000 live events were all going off as planned. March of 2020 changed all of that and on today's show he shares what this year has been like at his agency. He also gives us his views on the future of live events and whether or not this is a good time to get into the speaking industry.

Join us to hear the details on episode 324 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

Where has he found pockets of business during the pandemic?
What is the average difference in fees for virtual speaking versus live?
Is virtual a real option for the long term?
Why aren't keynotes working as well for virtual and what is?
Will virtual be a live add-on for the future?
How can you capitalize on virtual for more opportunities in the long-term?
What factors influence virtual speaking fees and how can you ensure you're on the upper end?
How soon does he think speaking events will be happening live again?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:52.1	Hey, what's that friend? Grant Baldwin here. Welcome back to the speaker Lab podcast. So good to have you here with us today on episode 324. We've got another great show for you today as we are going to be welcoming back a repeat guest on the podcast. We're going to be talking all about the future of live events. Today we're going to be talking with Brandon Edminson. He's a good friend of mine. More importantly, he's the vice president of Premier Speakers Bureau here in the Tennessee area. I wanted to have him back on the podcast as we turn the calendar to a new year to share with us what we as speakers can expect in the year ahead. So in this conversation, we recap how Premier has helped their clients pivot in 2020. They work with a ton of different speakers,
1:28.5	some of the best of the best. You're definitely going to want to listen to that. We also discuss
1:31.7	why moderated Q&As are becoming more and more popular in place of longer keynotes. And we talk
1:37.8	about why your lighting and camera setup may be more important than you think going forward,
1:42.2	even to the point of directly affecting your speaking fee. Honestly, I can't think of anyone more dialed in to where the speaking industry is at, where it's headed than Brandon. So let's get right to it. Here's my conversation on the future of live events with Brandon Edmondson. Enjoy. Hey, what's up, friends? Grant Baldwin here. Welcome back to the Speaka Lab podcast. Today we are joined by
2:03.5	a personal friend and friend of the show, Brandon Edmondson, who's one of the agents over at
2:07.9	Premier Speakers Bureau. We've had them on multiple times back on episode 163 and episode 242.
2:14.4	So even though this is an audio podcast, you're just going to have to trust me that Brandon's of the prettiest men and all of the speaking industry. Brandon, thanks for being here, buddy. How are you? Hey, man. That's a good lead in for sure. I don't know where we go from there, you know. I'm done. No, good day. Good to be back. I've enjoyed our times over the year. so yeah man so uh we are we're recording this basically at the end of 2020 and uh this has certainly
2:37.5	been a weird year I've enjoyed our times over the year. So we're recording this basically at the end of 2020.
2:36.6	And this has certainly been a weird year in the speaking industry for the world in general,
2:41.4	but definitely for the speaking industry.
2:42.7	So we're going to kind of just talk through what the past few months have been like for you.
2:46.6	We want you to look into your crystal ball saying what you're seeing going ahead.
	...

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