The Future of Live Events + Top Trends for 2025 with Jaclyn Johnson

Powerhouse Women

Lindsey Schwartz

Entrepreneurship, Self-improvement, Purpose, Femaleentrepreneurs, Mindset, Launch, Passion, Education, Business, Smallbusiness, Strategy, Entrepreneur

5 • 813 Ratings

🗓️ 28 November 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is the secret to hosting multiple large-scale events successfully? The QUEEN of in-person events, Jaclyn Johnson, is back on the podcast to deep dive into one of our fave topics – the women’s event space! We’ll pull back the curtain on the world of live events, to give you a step-by-step roadmap to hosting bigger and better events. Whether you’re a first-timer or a veteran in the event sphere, these tangible tips will help you attain monetization through branding, increase your ticket sales, and set up strong launches for long-lasting events. Most of all, we share the recent shifts and future trends we think you should look out for in 2025 to really make your event stand out!

HIGHLIGHTS

00:00 What has changed in the event space since Covid?

02:10 How to fill seats and increase your ticket sales.

08:55 Tangible ways to bring brands into your events.

12:35 The #1 tip to make your events profitable.

16:25 How have you revamped your approach to live events?

20:50 The best practices for creating long-lasting events.

24:35 Top trends for 2025 events.

26:45 What are the biggest mistakes you can make in the event space?

31:30 How to incorporate events into your brand marketing.

36:15 What are your plans to expand for the next year?

RESOURCES + LINKS

Get involved with the Create & Cultivate community and events HERE

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!

FOLLOW

Jaclyn: @jaclynrjohnson

Powerhouse Women: @powerhouse_women

Lindsey: @llindseyschwartz

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

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0:00.0	Before we dive into the episode, we just announced dates for the 2025 Powerhouse Women Event.
0:07.3	And for a few days only until December 2nd at midnight, we're giving you early access plus
0:15.1	$250 off tickets. You can head right now to Powerhousewomen event.com and save your spot to join us
0:23.8	August 15th through 17th in Scottsdale, Arizona. But this is only until December 2nd. After that,
0:30.0	you're going to have to wait until next year to save your spot. And this will be the lowest ticket
0:35.3	price offered all year. If you love the Powerhouse Women podcast,
0:40.6	then just imagine being in a room for an entire weekend with like-minded women who also dream
0:46.7	big and getting to learn from the inspiring women you hear on this show in real life.
0:53.3	If you've never been to the event, it's, I'm biased,
0:56.1	but it's my favorite weekend of the year. We kick it off on Friday night with our famous
1:00.0	pajamas and Prosecco kickoff party. It's like your chance to make new friends, but in a less
1:06.2	intimidating, dressed down way, because we're all in pajamas. Then Saturday is a full day of inspiring speakers and panels, more connection with
1:15.7	like-minded women and a pop-up shop of women-owned brands.
1:19.5	And then we announced something really exciting for 2025.
1:23.6	We're adding a mastermind day on Sunday.
1:27.0	It's an optional ticket upgrade for those of you who want to go
1:30.4	deeper on business strategy, intentional networking to help you scale, and learn from women who've scaled
1:37.4	seven plus figure businesses all while balancing life and motherhood and their career. So if this is a room you know you need to be in,
1:47.1	you have until December 2nd to score your discount and early access by going to powerhousewomen event.com.
1:55.0	That's powerhousewomen event.com. And I cannot wait to see you in August.
2:04.7	The hill I will die on is that events can be profitable.
2:09.4	Start small.
	...

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