The Future of Email Marketing: Will You Open It?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 28 July 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz 1: “A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.…[despite] insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration…email marketing still remains one of the surest ways of reaching out to customers.” (https://www.sendx.io/blog/email-marketing-trend) The Buzz 2: “Some of the latest trends in email marketing: the AI revolution, laser-focused personalization, dark-mode emails, interactive email campaigns, preference to mobiles for checking emails, and making use of user-generated content.” We’ll ask Kirsten Boileau, Lindsay Miles, Ashley Melendez and Neal Schaffer for their take on The Future of Email Marketing: Will You Open It?

Transcript

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0:00.0	Welcome to Technology Revolution, the future of now, where host Bonnie D. Graham asks savvy
0:08.1	futurists for their predictions about the tech-driven trends that are shaping our future right now.
0:14.5	Here's your host who will take us into the future of now, Bonnie D. Graham.
0:20.0	Thank you, Ryan.
0:20.8	Treasure, the voice, the VP at World Talk Radio Voice America.
0:24.3	I am Bonnie in the house.
0:25.4	Happy to be here.
0:26.2	And if I got a topic for you today, we are live streaming, we believe, on LinkedIn and
0:30.6	Facebook.
0:31.1	So everybody in my panel, wave hello to the social channel audiences.
0:35.2	There we are.
0:36.0	You can see their wonderful smiling faces really
0:38.0	smart people and i've got a topic that impacts every one of you i don't care where you are if
0:42.6	you've ever heard of email duh whether you like it or not duh somebody's trying to reach you
0:48.2	with some kind of a message and they might be trying to get you to buy something or sign up for
0:52.2	something or do something with something that they've got that they want you to pay attention to buy something or sign up for something or do something with something that
0:54.8	they've got that they want you to pay attention to.
0:57.2	Well, what's the future of email marketing?
1:00.4	Will you open it?
1:01.8	What will it take to get you to pay attention?
1:03.8	I have two buzz quotes and I found an interesting article at senddx.io slash blog, send
1:10.2	X. And the article is called The Future of Email Marketing
	...

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