The future of crypto, with Coinbase’s Emilie Choi

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 13 November 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Emilie Choi first left Linkedin to go work at a crypto company called Coinbase, her old colleagues thought she made a big mistake. But after surviving a crypto winter, she’s become a key figure in the rise of the company – and the industry. Now Coinbase President and COO, Choi talked with host Reid Hoffman about the operating lessons that enable hyper-scaling and the future of money. This conversation was recorded live on stage at the Presidio Theatre as part of the 2025 Masters of Scale Summit.

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Transcript

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0:00.0	You hired a new employee, so it's time to get to work, right? Not quite. First comes HR software for
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1:04.1	Their AI doesn't replace your people, it unlocks their potential.
1:08.7	If you want to increase your team's efficiency and uncomplicate your business,
1:12.7	try fresh service for IT and fresh desk for customer support.
1:17.6	Learn more at freshworks.com.
1:20.5	Hey folks, this week on the show, we are sharing Reed Hoffman's conversation with Emily Choi
1:27.2	from our 2025 Masters of Scale
1:30.4	Summit. Emily is the president and chief operating officer of Coinbase, the massive crypto
1:37.3	platform that manages $516 billion and assets with nearly 5,000 team members.
1:46.5	Emily shares insights from leading one of the most influential crypto companies
1:51.1	through a time of constant and rapid evolution.
1:55.0	I think you can join us.
2:09.2	I'm so happy to be here.
2:10.4	We've worked together for decades.
	...

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