The Future of Coaching - #429
Beast over Burden powered by Barbell Logic
Barbell Logic
4.7 • 1.2K Ratings
🗓️ 13 September 2022
⏱️ 41 minutes
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Summary
What is the future of coaching? Niki Sims & CJ Gotcher discuss current trends that will likely define the future of coaching and how you can improve your coaching practice to be better positioned now & in the future.
The Future of Coaching
Technology has redefined coaching and will continue to do so. You might be reading this on your phone, whereas decades ago similar articles would be only in physical magazines. Similarly, Barbell Logic offers an online learning environment for barbell enthusiasts and current and future coaches, along with an online app and service to provide strength and conditioning as well as nutrition coaching.
What are the trends that will likely stick around and redefine the coaching industry over the coming decades? Things like artificial intelligence, wearables, and the general interconnectedness of technology will enable nutritional and programming prescriptions.
Based off your recent food purchases, you will be able to get recipes that only use what you have available. Artificial intelligence will be able to provide programs, and sensors can tell you your 1RM for that day and provide autoregulated programs. Likely an AI system will be able to analyze your squat and tell you your errors and associated corrective cues.
So what's a coach to do? Come to terms with reality and embrace the opportunities. Know your VIP.
Better Position Your Coaching Practice
If your coaching practice involves nothing besides programming, recipes, and technique coaching, you need to adjust your practice. If you expect perfect compliance from clients and won't deal with personal side of coaching, don't be shocked when clients abandon your coaching when they can get what you provide through technology.
So, what problems can you solve for clients?
Clients are still human and want personal connection. So, you could focus on building a super tightknit gym community, that bucks the technological trends or incorporates them BUT provides value through a community of like-minded people looking to better themselves and their health.
You might focus on a niche that demands high-expertise and precise adjustments, such as professional cycling or similar sports.
You might focus on a high-touch either online model, where you build community as best you can through technology.
You might deliver a white glove service to well-to-do clients, where you travel to their house.
The point is, there will still be problems to solve, and we'll all still be human with human problems and foibles.
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Transcript
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| 0:00.0 | All right, we have had a whole bunch of people up our biologic hit their thousandth workout, |
| 0:08.6 | which is quite an accomplishment. |
| 0:10.0 | It takes years and I want to shout out to those people, give them some acknowledgement |
| 0:14.2 | to them and their coaches for making it this far, putting in God knows how many reps |
| 0:18.9 | that's been. |
| 0:19.9 | But it's not easy. |
| 0:20.9 | It's not easy. |
| 0:21.9 | So we have someone who is coached by Caleb Krieg, Joseph Moraric, who's coached by Caleb Joseph |
| 0:29.9 | I'm so sorry if I totally butchered that. |
| 0:32.4 | But in the words of his coach, Caleb, he says Joseph has been training with us since the |
| 0:36.6 | very beginning of our days. |
| 0:38.0 | He lives in Ireland in a house that he and his girlfriend just bought. |
| 0:42.0 | Despite having a physically strenuous job, he always finds a time to train and do extra |
| 0:46.4 | projects like home renovations. |
| 0:48.5 | That is not easy. |
| 0:49.8 | Like if you have to jackhammer a floor out and then go bench press, arms are going to be |
| 0:55.8 | feeling things. |
| 0:56.8 | So nice job Joseph. |
| 0:57.8 | It's even manufactured a few pieces of his own gym equipment, including a custom set |
| 1:02.0 | of dumbbells. |
| 1:03.0 | He rolled it in a loadable log. |
| 1:04.0 | Man, that's really awesome. |
... |
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