This is Entrepreneurs the Playbook for each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

Welcome to the playbook.

I'm David Meltzer, and we have another extra ordinary friend

coming on the playbook today.

He's Leonard Brody.

He's co-founder and executive chairman of caravan but he does it all and we'd love to talk about

today's brand and brand building welcome to the playbook Leonard

Thanks robin. You know, we've been in the game a little bit longer and I hope you don't take offense to that.

I can just tell that you have extraordinary experience as an award-winning entrepreneur, venture capital,

best-selling author, which we share in all of that together, but I don't share in being a

two-time any award-winning nominee, maybe someday, but brand is essential in all of those and it's

been essential for me ever since I ran Lee Steinberg Sports Entertainment, the Notable Sports Agency, and Warren Moon and I built a global sports

marketing company, but brand building has changed immensely as well. So I thought maybe you could help me and our community understand one the importance of

brand and then maybe let's get into how brand building has changed.

Sure. I think brand is really dependent on the context of the product you're talking about,

whether it's a person, it's so different just depending on the categories especially price points and different things

affected but I think generally speaking you started in the early 2000s moving into kind of infinite media, and so you went

from kind of restricted media to infinite media, and then slowly towards the beginning of kind of 2019, 2017, you entered into infinite products.

And so before there was, you know, you had restricted pipelines on media, you had restricted

pipelines on product, you had to get it on a shelf in a retailer, and you didn't have this big D to see the movement where everyone is able to make stuff cheaply and get it into people's doors cheaply.

In addition, it's super easy now to just go and buy stuff out of a factory in Asia

if you need to to buy direct.

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