The Future of Blogging as a Marketing Channel | Ep. #1380

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 May 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of Blogging as a Marketing Channel. [00:31] How many blog posts are being released currently in the crisis. [01:03] The percentage of customers that find you through blogging: above 20%! [01:27] Challenges to getting your blog post seen: standing out in the competition. [01:35] Why certain bloggers get seen more than others: being in the game for long. [02:27] Strategies to stand out in a competitive space as a newbie. [02:35] Using the advice in the Experience Spectrum to take an audience on a journey. [03:44] The value of creating infographics and tools to make a blog post stand out. [04:10] Other strategies: carousels and repurposing content. [04:39] Remembering to stay diverse and not just focus on blog posts for traffic. [05:29] Different sites that posted widely to gobble keywords that have since died. [05:57] That’s it for today! [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Stephen A Smith The Experience Spectrum Backlinko Infogram Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about the future of blogging as a marketing channel. So Neil we should give some context to people first. I mean, we know right now,
1:04.4	millions and millions of blog posts are coming out every single day, three to four million
1:08.2	plus now that we're kind of at home, at least as of this recording, we know more and more contents coming out.
1:14.0	So the question is, where is blogging going as a marketing channel?
1:17.8	What do people need to be concerned about?
1:19.9	Yeah, you mentioned it, right?
1:21.3	Like there's millions and millions of blog posts coming out each
	...

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