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Consider This from NPR

The Future Of Black Owned Media

Consider This from NPR

NPR

News Commentary, Daily News, News, Society & Culture

4.26.2K Ratings

🗓️ 4 June 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned.
Moreover, experts say that biased practices from advertisers make it harder for Black-owned media companies to be profitable.
NPR's Eric Deggans talks to Byron Allen, about his ambitions to grow his media empire, hold advertisers to account, and control the narrative of how Black people are represented in media.
In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community.
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Transcript

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0:00.0

Lately, it seems like a lot of Black celebrities are getting involved in media ownership.

0:11.4

Actress and TV producer Issa Ray?

0:13.4

Hey, I'm Issa Ray and you may know me from my web series, The Misnventures of Opera

0:17.5

Black Girl or my TV show Insecure.

0:21.0

And I am the CEO of Hooray.

0:24.0

Shalameen the God host of the Breakfast Club.

0:26.4

What if there was a network?

0:28.6

Well, a lot of my favorite Black voices could be heard.

0:30.8

That would be something, right?

0:31.7

Not just one show that moves culture, but a network.

0:34.5

Well, I am proud to announce the Black Effect podcast network.

0:40.0

Dropping the clues onto that.

0:42.4

Rapper and Recre company executive, Ditty.

0:45.3

Today is a very, very big day.

0:47.1

I'm here to announce my new cable network, Revolt.

0:52.5

I'd first like to say thank you to Comcast and NBC for recognizing the importance of

1:01.1

minority ownership and cable television.

1:04.6

I think it speaks to something that people who have been studying the space of Black

1:09.9

media have understood for a while, but ownership matters.

1:14.8

Cheryl Thompson-Morton is the director of the Black Media Initiative at the Craig Newmark

1:19.2

Graduate School of Journalism at City University of New York.

1:22.8

There's one thing to have an outlet that is focused on the community, but it's another

...

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