The future of advertising is 'fewer, better ads' (Ian Schafer, CEO, Deep Focus)

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 26 January 2017

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Deep Focus CEO Ian Schafer talks with Recode's Peter Kafka about why the digital advertising world is due for a shake-up. Schafer says he's skeptical of the branded content studios being created inside big media companies because he doubts they can compete with Google and Facebook for the same business. He argues that the online ad economy has grown too big and the future must entail "fewer, better ads" that may be more individualized to consumers and placed on new, unconventional platforms. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:21.7	builders the reliability and security they need. Amazon Web Services was the first to introduce
0:26.6	cloud computing over 10 years ago. That helps everyone from the smallest startups to the biggest
0:31.4	global enterprises build their own applications and manage their workloads. By listening to
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0:38.6	is adding more features and services than any other cloud provider while consistently reducing
0:43.7	prices. So if you'd rather focus on building a business over building an infrastructure,
0:48.3	check out podcast.aWS. To learn about how Amazon Web Services can help you build a better future today, let the builders
0:56.3	build.
0:57.4	That's podcast.aWS.
1:02.1	This is Recode Media with Peter Kafka.
1:04.6	That's me.
1:05.3	It's powered by Digital Media.
1:07.3	I'm here with Ian Schaefer.
1:08.7	Hello, Ian.
1:09.2	Hey, that's me.
1:10.0	Hi.
1:10.4	That is you. Before we get into
	...

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