And I think video in general continues to be a strong connector so long as you are keeping it authentic.

And perhaps my bias, but even the chat we're having right now, as much as there was some business prep, sure, on your end and my end, you know, I'm just having a conversation with you here, right?

So the idea of imagine deciding, hey, I'm going to record myself saying a thought today and not worried about like, am I wearing my best gear?

Did I, sometimes, you know, some of my best videos are when I'm unshaven, right?

Like, it's just true authenticity is what I believe works.

And that's what's worked for me.

And that's what I would recommend to my clients.

Step into the world of success with your brand amplified.

The ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I am here with Chris Rodriguez.

And Chris, I was just noting that we have a little bit of a shared background, probably different sides of the music spectrum.

I worked a lot more in dance music, club music, but I did work with some New York legends like Masters at Work a very, very long time ago. But I love it when I get to speak to people who are in the digital

world who have that background. I think it makes us really gritty, determined. It gives us a

whole other skill set than just the traditional skill set. Yeah, I appreciate that perspective.

I like to say I cut my teeth in the School of Hard Knocks

digital marketing space while first doing hand-to-hand combat in that form of marketing, right?

So everything from event promotions to talent management, you know, the real hustle, being able to

have the tolerance to accept rejection, all of the

above. I just think like it allowed me to be comfortable in my own skin and yet a continued

hustler and continuing to push no matter the circumstances.

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