The Franchise Game With Cliff Nonnemacher | Episode 319
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 8 July 2025
⏱️ 85 minutes
🧾️ Download transcript
Summary
Most people think “franchise” and immediately picture burgers and fries. But in this episode, Trevor sits down with franchise expert Cliff Nonnenmacher to break down how the smart money approaches franchising — and it’s got nothing to do with food.If you’ve ever wondered how to own a business without being in the trenches every day, this is your roadmap. Cliff shares how he helps investors skip the trial and error, avoid razor-thin margins, and find the right business based on your life, not just your wallet.
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Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.7 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:27.4 | Today is an incredible episode with a guest, Cliff Nannamacher. He's been involved in |
| 0:32.6 | franchises for 20 plus years. And when I say franchises, I mean, he helps people shop franchises, |
| 0:39.2 | make sure that they're getting into a franchise that's right for them. |
| 0:42.7 | He pills back some layers on the whole franchising game |
| 0:45.6 | and certain industries that he's really hot on right now |
| 0:49.4 | and the reasons why I really think that you guys are going to get a lot out of today's episode. |
| 0:53.2 | So without further ado, enjoy it Do you sell franchises? Do you help franchises? Do you help people that have a |
| 1:02.1 | business that wants to franchise franchise? Like, I know you're into franchises, but tell me more |
| 1:06.9 | about kind of the meat and potatoes of what it is that you do. Absolutely. Yeah. So our core competency is helping investors identify a franchise to acquire. |
| 1:15.9 | Okay. |
| 1:16.1 | So they're out. |
| 1:16.9 | Let's just say it's a unhappy, displaced executive or it's an executive that just |
| 1:21.3 | hates what they're doing. |
| 1:22.2 | They've made a few hundred grand a year for years. |
| 1:24.0 | They've got some money in the bank and they're ready to do their own thing. |
| 1:26.4 | That's right. |
| 1:26.8 | Yeah. |
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