I think it's really important for people to, number one, separate doing business and making money

from the marketing aspect, an annuity that you can provide and the annuity is building this frequency.

And the way that I look at is how truthful

is that frequency to what you want to be.

This is entrepreneurs, the playbook.

This is a huge subject that we are not going to do amazing

comprehensive justice to in one hour because you could spend a lifetime trying to

figure out how to build a brand.

But I know that you have some real key pointers,

some broken down guides to what it means to really build a brand that matters

and that reaches people and that people connect to.

So let's dive into it.

What is the number one most important thing to be thinking about?

It's number one thing to think about is frequency, right?

Which is a vibration.

So any object, a product, a solution, a service, or

you, right? And I come from that industry because I ran the most notable sports agency in the world.

So building brands like Warren Moon or Troy Aikman or Steve

Young or a Vander Holyfield these are brands now in the past we didn't know how to

monetize those brands as well as we do now but in fact I think the trend is for those brands to encapsulate

even leagues, teams, and organizations now that individual brands will be utilized by investment

bankers that take stock instead of just endorsement deals,

...