The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow “Take care of your family, love the people who love you, and destroy your enemies” - Tai Lopez (click to tweet) Running experiments separates the pros from the amateurs in the marketing world. Those who run the most experiments simply win the most. In fact, in my experience, I have to run about 18 experiments for each winner that I pick out and use again. You will find this to be the fact over and over again in life. The people who refuse to be open minded to other things, to different ideas and ways of doing things, remain stuck in their old ways and don’t innovate, don’t create, and ultimately don’t see the success that they are looking for. But there are specific concepts and methods to keep in mind when it comes to running experiments, and that is what I am talking about in this episode: How to run experiments, learn from them, and adapt, why authenticity is so important to marketing, how true happiness comes from memories, and why services are such a good first business for entrepreneurs. “Authenticity in marketing is powerful” - Tai Lopez (click to tweet) Points to Keep In Mind Look for ways to release dopamine in people’s brains through your social media The exact time you post is not nearly as important as what you are posting Take care of your family, love the people who love you, and destroy your enemies Authenticity in marketing is powerful Run experiments, and don’t be afraid to try new things Instead of being so sure of yourself, go try different things out A huge amount of happiness comes from good memories, so invest in creating them Lots of people put too much effort into their experiments. Instead, make them crappy, so you REALLY know if you have a winner The smartest marketers become experiment machines A lot of people tell you you need to make a lot of mistakes, but that’s only because they did. You can skip the mistakes if you can learn from others Service businesses are great as first businesses to learn with. Products are more scalable Be aggressive in life Get a good CPA, instead of an accountant Learn more about your ad choices. Visit megaphone.fm/adchoices

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