Introducing Laseldisei by Issemyake, a tribute to today's masculinity that gives men the desire to live intensely,

a fragrance inspired by salt, an essential element of nature, an incisive freshness

with a bold blend of woody and marine notes.

Awaken your senses.

Lusel Disei, the new fragrance for men.

Issemyake. You're going to be here. Whether you're compulsive about food, an activity or people, it's not a question of right or wrong, but one of bondage or freedom.

The forces within you, the gastronomic forces within you

forces that drive your reproductive process

forces that drive the need for companionship

the forces that drive need the need to possess and

to possess and dominate.

The question is not about right and wrong.

The moment you are driven by any of these forces or more, essentially the question is,

are you a slave or a slave master? The forces that function from within you, you should be the slave master.

Instead of that, you become a slave.

Slavery essentially means something compels you as to how you should be.

If someone compels you as to what you should do and what you should not do,

this is a slavery from outside in the social structure, in the

world structure. Maybe some things we cannot help, but the forces within you definitely must be under your control.

This is a movement from compulsiveness to consciousness, from being a slave to be a slave master.

All the forces within you must be slaves to who you are

and what you wish to do with yourself.

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