The flourishing future of women's sports | Kate Johnson

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 • 11.9K Ratings

🗓️ 13 October 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports.

TED Talks Daily is nominated for the Signal Award for Best Conversation Starter Podcast. Vote here!

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDAI San Francisco: ted.com/ai-sf

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	This episode is sponsored by London Business School. You know that feeling of racing between meetings,
0:06.1	trying to stay ahead of the market shifts, all while managing a never-ending stream of virtual calls?
0:11.8	Well, I'm excited to tell you about something that could help you level up. London Business School's
0:16.9	reimagined executive MBA. They've relaunched their program to match how today's executives
0:22.4	actually work, offering both in-person and blended learning in London or Dubai. Not only is LBS
0:29.4	known for its world-renowned faculty, the executive MBA has over 100 different electives to choose
0:35.1	from, so you can tailor your journey to suit your individual goals.
0:39.1	Ready to take that next step up in your career?
0:41.2	Search London Business School Executive MBA today.
0:46.4	In a world of seismic change, will your business shape the future or be shaped by it?
0:52.8	How will we capture the imagination of tomorrow's consumers? Overcome
0:58.6	operational constraints to focus on future growth and unlock economic and social prosperity
1:05.1	through environmental responsibility. With EY's full spectrum of services across sectors, we're all in to shape the
1:12.7	future with confidence. Start your transformation journey at EY.com slash transformation.
1:21.5	Support for TED Talks Daily comes from the Financial Times. Every day brings an avalanche of headlines. Some are noise. Some are designed to
1:29.4	distract. So how do you know what's worth your attention? That's where the Financial Times comes in.
1:34.6	The FTs journalism delivers clarity, depth, and independence. No spin, no hidden agenda, just reporting
1:41.2	you can trust. It's why leaders in business policy and culture rely on
1:45.6	the FT as their source of understanding of what's happening now and what's coming next. So if you
1:51.1	want to see the bigger picture and truly grasp why it counts, stay informed with the financial
1:56.0	times. Source understanding, source clarity. Source FT.
2:08.9	You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.