'The Flash' and Marketing a Movie With a Controversial Star

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 14 June 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by veteran film marketing executive Terry Press to discuss the upcoming movie ‘The Flash’ and how studios promote and release a movie with a controversial star attached. They discuss how Warner Bros. has handled the Ezra Miller situation in the lead-up to opening weekend, the decision to have them attend the premiere, and if any of this could affect box office numbers. They also talk about past movies with stars embroiled in controversy and how this has evolved over the years in Hollywood. Matt finishes the show with a prediction about the latest Disney movie release date announcement. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Terry Press Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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1:19.2	It is Wednesday, June 14.
1:24.3	The premiere of The Flash on Monday night had a surprise guest, the star of the movie.
1:29.1	Ezra Miller showed up, posed for some photos, gave a short publicist-approved speech, thanking Warner Brothers and the various executives, and that was it. No press line, no TV
1:34.4	interviews, no magazine pieces, or Instagram takeovers. And keep in mind, I've seen the movie,
	...

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