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The Speaker Lab Podcast

The Five Essentials To Pitching Yourself

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8575 Ratings

🗓️ 11 April 2017

⏱️ 19 minutes

🧾️ Download transcript

Summary

Welcome back to The Speaker Lab! This week we've got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you'd like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it's good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. Hey, what's up? My friend,

0:48.0

Graham Baldwin here. Welcome back to the speaker lab podcast. So glad you're here. I hope you

0:51.6

having a great day. I hope your year continues to go well. Hope you're finding and booking paid speaking engagements that you are getting out there, sharing your message, making a little dint in the world. Ultimately, I mean, that's what is all about, right? And I hope you've been able to do that. I hope we've been able to help some way. Whether this is your first time listening or you've listened to all 100 plus episodes, We're really glad that you're here, wherever you're at in your speaking business or wherever you're at in your speaking journey, whether you're a newbie and a rookie and just, I don't know what I don't know, and you're just figuring it out or you've been at this for a little while again, really glad you're here. Hey, so today we're going to do some more listener Q&A, take some voicemail questions, and so we did these last week. We're going to do them again this week and got some more actually next week. So we're going to be hitting a lot of your questions. So if you would like to ask us a question that you would like to have answered on the show, you definitely want to stop by the speakerlab.com. Go to the ask grant tab right at the top of the page there. And we'll try to answer your voicemail question on an upcoming episode of the show.

1:45.7

Again, go to the speakerlab.com and go to Ask Grant right at the top there.

1:50.2

All right. So today we've got questions from Kathy and Greg.

1:53.3

Kathy is asking about what do you need to pitch yourself, all right? I've got some pieces in place,

1:57.5

but I'm ready to pitch myself. What do I need? What are the absolute necessary, necessity necessary. Let's go with necessary, necessary items in order to pitch yourself

2:06.1

to potential clients. And then another question from Greg about media. And he's got some media

2:10.6

appearances and wondering, can he use those for kind of testimonials, endorsements, and just

2:16.4

kind of social proof. So talk about both of those.

2:18.8

So let's get right into it here with questions from Kathy and Greg. Enjoy.

2:26.8

Hi, Grant. This is Kathy from Crystal Lake. And here's my question. I'd like to know what you

2:33.2

feel are the must-haves, the most essential

2:36.3

things to include when you're pitching yourself for a gig. Is it a video clip, testimonials?

...

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