Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

So over the last few Darren Daly sessions we have been talking about finding solutions

using first principles. Most people mistakenly believe that creativity is something

only some of us are born with we either have it or we don't

Fortunately there is ample evidence that that assertion is horsepucky. We are all

Creative beings and we are all born creative.

But during our formative years that creativity can be beaten out of us

by busy and overwhelmed parents and tired and cranky teachers.

As adults, we rely on convention and what we're told and what it says on the internet.

Because that's easier than breaking things down into first principles and thinking for ourselves.

Thinking first principles will help you take off the blinders.

It's one of the best ways to help you learn to think for yourself, to unlock your creative potential

and move from linear to exponential results in your life. I know that it's easier to

talk about the first principle, but more difficult to practice it in your daily life.

This is because we love to optimize form instead of function.

Aesthetics instead of purpose, features instead of

what really improves outcomes.

When we think of breaking things down to a smaller level,

we're always thinking about changing the appearance

or the look of something, rather than changing its actual core

function or purpose, thus creating a better outcome. If we go back in time to ancient Rome,

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