Hey Sainsbury's. Do anything to help my money stretch a bit further this time of year?

Well, we're always matching and lowering prices. So every week, hundreds of Sainsbury's fresh and everyday products are price match to Aldi.

And every week, with nectar, you can save money on thousands of your family's favourite brands.

So your money can go further while you don't have to.

Looking for ways to save money? Ask Sainsbury's. Sainsbury's, good food for all of us.

Selected products.

Aldi Price Match, not in NI.

Nectar Prices require nectar account.

Terms, Sainsbridge.com slash aldiPricematch

and nectar.com slash prices terms.

This is LBC from Global, leading Britain's conversation with James O'Brien.

Three minutes after ten, and good morning.

It's only a little radio show.

What was it?

Was it Brian Connolly?

It's only a game show.

Was that Brian Connolly, one of his characters?

I forget.

But it's only a, not as little as it used to be.

But I do sometimes feel a vague sense of responsibility, particularly when I catch myself

not wanting to talk about things that are obviously quite important because they are,

well, tricky conversations.

...