The fight for digital privacy
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 10 August 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
A new breed of tech firms is aiming to revolutionise consumer rights online – making us invisible to advertisers unless they pay us for our data.
Presenter Ed Butler visits London-based start up Gener8 and speaks to founder Sam Jones. Sam explains how digital marketing works – and what individuals can do to prevent information being collected – or make money from it.
We also hear from Brendan Eich, co-founder and CEO of US firm Brave, it’s promoting a similar “earn while you browse” model. And it has 25 million active monthly users.
And, Ed asks, if everyone increases their privacy, what will that do to the modern digital economy?
Presenter/producer: Ed Butler
Image: Women in Tokyo looking at phone. Credit: Getty
Transcript
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| 0:00.0 | Hi there, I'm Ed Butler. Welcome to Business Daily on the BBC World Service. Today on the show, |
| 0:07.4 | how do we all feel about the digital ad world and how it keeps track of us online? |
| 0:14.2 | Yeah, there's a lot of them. And they are kind of targeted. You do kind of feel like, definitely like they're watching you. |
| 0:22.5 | Those are the fears, but a new breed of tech firms is out there plotting to change all this, |
| 0:28.1 | allowing us to become invisible online or to make the advertisers pay for their snooping. |
| 0:34.3 | We're building something that we believe can fundamentally have a major impact. |
| 0:39.3 | And if we succeed, we will change people's relationship with their data and therefore change |
| 0:45.7 | the way that the world is spinning. Is a revolution taking place in the control of our privacy? |
| 0:51.7 | That's Business Daily from the BBC. |
| 0:56.0 | Hi there, it's Ed. |
| 0:57.9 | Are you downstairs? I am downstairs. |
| 1:00.7 | Perfect. Someone will come and grab you anybody. |
| 1:03.4 | Brilliant. Thank you. |
| 1:04.8 | I'm at the West London offices of a startup that's turning heads. |
| 1:09.1 | It's called Generate and its founder is Sam Jones. |
| 1:13.4 | Hi, hi, good to meet you, Sam. |
| 1:16.6 | How are you? Very well, very well, lovely. |
| 1:18.5 | We've literally just moved in like a week ago. |
| 1:21.0 | Life is busy at the moment. |
| 1:22.3 | It's super busy, yeah, really exciting. |
| 1:24.5 | We've jumped straight into the interview, I didn't even realise. |
| 1:26.9 | It's smooth, very smooth. Well, things do seem to be running pretty smoothly here at Generate 2. |
... |
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