And my goal is in the year from now to be getting more traffic from organic than we are from paid,

because the paid stuff scares me.

Wish we could go down that rabbit a whole long time, but it's just getting harder and harder for everybody.

Well, let's talk about that.

Why is the paid stuff scaring you now? Just the cost to acquire customers is insane. about deep funnels we got front ends back ends like about $250,000 back and everything and even

amongst that it's harder and harder to be profitable. I look at people of a traditional

business like how are they it's so much harder to do it and so I'm trying to

really master and understand it

partially for ourselves it gives stability to us but also to be able to train our

people so that they're not relying on these you know crazy eye costs and

it's just part of it's the way like advertising

media has happened throughout the beginning time right like Dan Kennedy who's my

first mentor he was telling this story at Funnel Hacking Live about how

when late night infomercials like TVA should play to like 10 o'clock

a night and then just turn off like there's no TV and him a bunch of guys like

went to the the TV station like hey can we buy that airtime why would you want that

everyone's asleep. They

don't know. So finally they convinced some studio to let them have like from midnight

till 6 AM or something and they bought it for like, it's like $20 for that ad time.

And they started running infomercials and they were killing it.

Just like, the media was free, the only ones doing it,

it was, you know, basically free and they was killing it.

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