The Fear Behind Investing in Paid Ads for your Business
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 19 June 2024
⏱️ 10 minutes
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Summary
Exploring the common fears and concerns business owners have about investing in paid ads, and how to navigate them effectively.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | And my goal is in the year from now to be getting more traffic from organic than we are from paid, |
| 0:04.7 | because the paid stuff scares me. |
| 0:06.4 | Wish we could go down that rabbit a whole long time, but it's just getting harder and harder for everybody. |
| 0:09.3 | Well, let's talk about that. |
| 0:10.3 | Why is the paid stuff scaring you now? Just the cost to acquire customers is insane. about deep funnels we got front ends back ends like about $250,000 back and everything and even |
| 0:23.9 | amongst that it's harder and harder to be profitable. I look at people of a traditional |
| 0:27.8 | business like how are they it's so much harder to do it and so I'm trying to |
| 0:32.2 | really master and understand it |
| 0:33.2 | partially for ourselves it gives stability to us but also to be able to train our |
| 0:36.9 | people so that they're not relying on these you know crazy eye costs and |
| 0:40.7 | it's just part of it's the way like advertising |
| 0:43.8 | media has happened throughout the beginning time right like Dan Kennedy who's my |
| 0:47.2 | first mentor he was telling this story at Funnel Hacking Live about how |
| 0:51.1 | when late night infomercials like TVA should play to like 10 o'clock |
| 0:55.1 | a night and then just turn off like there's no TV and him a bunch of guys like |
| 0:58.1 | went to the the TV station like hey can we buy that airtime why would you want that |
| 1:02.1 | everyone's asleep. They |
| 1:02.7 | don't know. So finally they convinced some studio to let them have like from midnight |
| 1:07.0 | till 6 AM or something and they bought it for like, it's like $20 for that ad time. |
| 1:10.9 | And they started running infomercials and they were killing it. |
| 1:13.7 | Just like, the media was free, the only ones doing it, |
| 1:15.6 | it was, you know, basically free and they was killing it. |
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