Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

This is Anika Jackson with your brand amplified and I am here with a Premier Fashionista who has also been known as the voice of authority by New York Daily News.

Angela George, live from New York.

Angela, thank you for being here.

Thank you so much for having me.

I'm so happy to be here. I'm ecstatic to have you. I would love to hear all about your background in fashion, right? How did you start? Did you always know fashion was what you wanted to pursue? There's a lot for us to dig into about that before we get into what you're doing now.

So I'm excited.

That's great. Yeah, well I had my first fashion fix at the age of 10. It was a pair of hot pants. They're called booty shorts today, but back in the day they were hot pants. when I was 16 I went to work at a

Denham store in my town it was the designer Denham craze of the 70s so I was

selling like Gloria Mandirbuilt and Calvin Klein and it was like the first designer

Denham Craze and that's what got me into you know fashion and I was brought to a

trade show I'm from New York and I lived in a suburb of New York City very close to New York City and I was brought to a trade show on the weekends to a couple of trade shows in fact to do the buying and there was a little bit of a hiccup in between I didn't go directly into fashion. I had some fits and starts trying other things, but at the age of 19, I did get a job in the city and I started to commute into the city to work on the retail selling floor and I

started to go to FIT at night so I guess you know I knew that was trajectory and I threw myself into it. I loved retail I was in retail for 13 year as you know

Started out on the selling floor then became manager and then became buyer and that I loved I love being a buyer and I did that for many years and then from being a buyer I always wanted to have a store but to open a retail store it's's big expense, the rent, the merchandise, you know, everything.

You know, I was young, I didn't have any money, but I always knew I wanted to have my own business.

So the way forward for me was to start a reping company or an agency, like a sales and marketing

agency for brands.

Because I had, you know, as a buyer, I went to a lot of these showrooms and I saw that there was

a business opportunity and it didn't take as much money and you could get draws against your commission and there was just a way to kind of stabilize yourself as you're growing a business.

So that's how I started a showroom times to showroom. I had that for 10 years and I

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