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Girlboss Radio

The False Promise of Trad Wives with Caro Claire Burke

Girlboss Radio

Girlboss Radio

Entrepreneurship, Business, Careers

4.41.9K Ratings

🗓️ 26 March 2024

⏱️ 38 minutes

🧾️ Download transcript

Summary

Get your FREE sample pack of LMNT electrolyte drink mix with any purchase at DrinkLMNT.com/GIRLBOSS. On this extra-spicy episode of Girlboss Radio, we welcome feminist media critic Caro Claire Burke, whose TikTok videos dissecting all things trad wives you may have already come across. So, what's the difference between a trad wife and a trad-wife influencer? Is wanting to make meals from scratch while wearing dreamy dresses really that bad? What does our current obsession with this type of influencer content say about the state of women's ambition? And finally, is consuming trad-wife content inherently un-feminist? The answer might surprise you. Follow Caro on TikTok @caroclaireburke New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Transcript

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0:00.0

I can't tell you how many times I've been told to just drink more water when I have a pounding headache or when my muscles are sore after an intense Pilates class or when I'm feeling tired on a Monday morning.

0:11.0

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With delicious flavors like citrus salt, raspberry salt, and mango chili drinking water is no longer

0:29.7

boring, it's beneficial.

0:31.6

Right now, Element is offering a free sample pack with any purchase.

0:35.0

That's eight single serving packets a great way to find your favorite flavor. Get yours at drink element.com slash girl boss that's D-R-I-N-K, L-N-T, dot com,

0:46.5

forward slash Girl Boss. Hello and

0:55.0

I'm the founder and CEO of Bloem and HR&E I consulting firm and I am a big believer that work should work for all of us.

1:05.1

As always I'm joined with Liz, Girl Boss's general manager and Victoria, Girl Boss's senior

1:09.7

writer who are both co-producers of Girl Boss Radio.

1:12.8

Today I'm really excited for this conversation because it is all about Tradwives and for anyone

1:17.4

that has been swooning over Nara Smith's content, you know exactly what I'm talking about but before we get into it

1:24.3

Victoria please introduce our fabulous guest today. Absolutely we couldn't think of

1:30.0

someone more perfect to come on as an expert for this topic, this spicy topic I might add.

1:35.4

So Carol Claire Burke is an associate editor at Katie Curric Media, but she spends her free time

1:41.5

sharing feminist and media literacy critiques on

1:44.0

Tik-Tok and her content about Tradwives has gained millions of views but it was

1:48.6

actually Liz who came across her content and brought her to us.

1:52.2

Yeah, Caro makes these great insightful videos mostly from her car that

1:57.4

dissect the meaning and the greater context and cultural criticism behind videos of Nara Smith,

...

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