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PBS News Hour - Segments

The factors influencing turkey prices this Thanksgiving

PBS News Hour - Segments

PBS NewsHour

News, Daily News

4.11K Ratings

🗓️ 26 November 2025

⏱️ 4 minutes

🧾️ Download transcript

Summary

Inflation, tariffs and bird flu are all playing a role in how much you'll be paying for your holiday meal this year. PBS News digital video producer Tim McPhillips spoke with a food economist to break down the costs. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Transcript

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0:00.0

It is the night before one of the most beloved American traditions, giving thanks, and most likely eating turkey.

0:07.3

How much will that bird and all the holiday trimmings cost this year?

0:11.1

PBS NewsHour Digital, producer Tim McPhillips, recently spoke to a food economist to break it down.

0:18.2

Inflation, tariffs, bird flu.

0:20.6

Will you be crying foul over the cost of your Thanksgiving feast?

0:23.6

Here are three things to know.

0:25.6

One, Turkey wholesale prices are up a lot.

0:28.6

We're looking at wholesale prices today being about 40% higher than last year.

0:34.6

David Ortega, a food economist at Michigan State University, says

0:38.0

Turkey producers are dealing with dueling outbreaks, the first being avian influenza or bird flu. And

0:44.6

On top of that, you have another respiratory virus, AMPB that has reduced the number of viable

0:50.7

eggs and really slowed flock rebuilding. The bird flu outbreak that started in

0:55.8

2022 is part of what caused egg prices to skyrocket last winter. And like with chickens, when

1:01.2

one turkey tests positive for bird flu, the whole flock must be cold. And this year alone,

1:06.8

more than 2 million turkeys have been lost. But know this. While farmers have had to beef up on biosecurity on their farms, the

1:14.6

turkeys in the store are safe to eat.

1:16.6

Infected birds do not enter the food supply.

1:19.6

Two, while wholesale turkey prices are up, turkey retail prices are actually relatively flat.

1:26.6

Retailers often use whole turkeys as a lost leader.

1:30.9

That means stores sell the birds below cost to win your business for the rest of your

1:35.5

Thanksgiving meal.

1:36.5

So grocery stores are locked in a bit of a price war when it comes to whole turkeys,

...

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