Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

I love the F word. My F word, I mean failure. What did you think I meant?

Failure is not my friend. I don't like failure. I

freaking love it. And you should too. Here's why. I first met and fell in love with failure in the

early 90s when I got into the real estate business. Back then, the market was tough, really tough.

And I was a 20 year old kid with no experience, no clientele,

and no credibility while trying to make my mark.

Heck, I wasn't even old enough to drink.

I needed guidance.

So when I went to my first seminar, I asked the lecturer to lunch.

I wanted his best tip for being successful in real estate. His answer, go fail. Huh?

Was my reply? He elaborated, go fail. A lot and fast. I said, hey man, I thought that the whole

idea of success was to avoid failure. He said, it's quite the opposite. Then he recited a quote from

Thomas Watson, the former president of IBM, who said, the key to success is massive failure.

Your goal is to outfail your competition. Whoever can fail the most, the fastest, and the biggest wins.

So, and nothing else to go on. So I failed. I failed a lot and I failed fast. And since then,

I've had the chance to add failed big. And guess what? Just as the lecturer and Watson promised, the increase in volume speed and the

size of my failure also increased the volume speed and size of my success. That started my lifelong

love affair with failure. We are now inseparable. If for some reason, we're apart for too long a stretch,

I do whatever I can to rush back into her arms. I am rewarded then with expanded success and

prosperity. Failure can simply be testing new ideas, launching new initiatives, many of which might fail.

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