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From KQED in San Francisco, I'm Scott Schaefer in Formina Kim.

Coming up on forum, when Elon Musk bought Twitter, he envisioned restoring the company to what he thought would be a free speech platform.

What ensued was chaos, mass firings, the flight of big advertisers and a massive decline in revenue.

In short, Musk bought Twitter and then he broke it.

In her new book titled Extremely Hardcore, Zoe Schiffer,

tells the inside story of how company morale cratered after Musk walked through the lobby of the San Francisco headquarters carrying a kitchen sink.

Schiffer joins us to discuss how one of the world's richest men committed what she calls one of the greatest unforced errors in Silicon Valley history.

That's next after this news.

This is Forum. I'm Scott Schaefer in for Mina Kim. In October of 2022, Elon Musk bought

Twitter for $44 billion. What followed was the tech version of the old joke that even Musk himself repeated,

how do you make a small fortune in Silicon Valley? Answer, you start off with a large fortune.

In her new book, Extremely Hardcore, inside Elon Musk's Twitter, Zoe Schiffer, tells the story of how

Musk bought Twitter, then promptly upended it, firing engineers

...