I mean you said that happened in 2006 obviously the crash happened so if you're in financial world what what was that like?

So I was in financial for Northwestern Mutual so I was a financial advisor for a company that does so much risk management that a lot of those products are actually strong during really tough times.

So I was able to still have great conversations and help people see the long-term perspective of your financial plan.

One or two or three years is not going to impact a lifetime of savings over 30 years in your retirement.

And some of the safer investments or stronger investments that have those great foundations with little risk,

I still attacked every single day and then all of a sudden I actually thrive.

My breakthrough in the industry when I got into the top 1% got recognized within the company in the top I think it was top 300 out of 10,000 advisors was that year. It was 2008.

So I always believe that you can outwork tough times.

Yeah.

And it's the tough times that create your greatest strength.

And a lot of people, they succumb to their feelings.

I always talk about standard over feelings, don't allow your feelings to dictate how you show up. We get so caught up in our feelings the times are tough so I'm going to not work. But people don't recognize it's the flip, which I know you recognize is that when times are really tough you're going to distance

yourself from the competition because most people don't want to work.

Yeah. So if you work you build a strong business while everybody else is quiet or

leaves their industry. Yeah, you know what I've realized about tough times is obviously no one's happy about tough times, right?

It's a struggle no matter whether you're a business owner, whether you're an employee,

whether you're a client or a cuss, everybody's going through a tough time.

You know, 2008, I was only, I was in college my freshman year, so I watched my parents kind of just lose it all, you know, house got foreclosed on. my very frugal and like, no, nothing is guaranteed. You got to really just be careful.

And, you know, fast forward, man almost 15 years now, which is crazy. You know, we got to see a little mini recession that was, you know, not like that, but it was the worst thing since that, you know, the last call it 18 months, right? And what's interesting is, as

somebody who's had businesses who some have succeeded, some have not, watching how

emotional people get is interesting in a tough time because they think very irrationally and not objectively.

And I think for me I've been able to be very objective with like, okay, well, let's like look at the facts of what happened. Okay, this is what happened. You know, this is what we did, what we said said this is where we're at today what

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