The EXACT Formula I Use to Grow Businesses with Organic Social Content | GaryVee Possible Keynote/Q&A

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 May 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This one’s for the marketers, brand builders, and business leaders still clinging to yesterday’s playbook. In this high-energy keynote and raw Q&A from the POSSIBLE conference, I’m throwing punches—at outdated marketing models, bloated ad budgets, and the creative delusion plaguing our industry.

We’re in the Interest Media era now. Organic creative IS the strategy. If you’re not over-investing in social content, you’re being outflanked by companies that didn’t exist a year ago.

No more disguising bad creative with fat media buys. In 2025, if it doesn’t hit organically, you don’t spend a dollar promoting it. Period.

👊 This is a call to ditch the delusion and start telling the truth—internally and externally.

We talk about:

Why organic relevance is the new reach
The broken Paid-Owned-Earned model (and what replaces it)
How agencies are losing ground by playing defense
Why your $800K campaign flopped—and a 5K TikTok didn’t
Social strategy for CPG, B2B, the gray market, and everything in between
The future of podcasting, live commerce, and AI influencers
Common sense in marketing... and in life

🎯 Whether you're an agency exec, solo creator, Fortune 500 CMO, or a startup founder—this episode will either challenge or validate you (maybe both).

📍 Follow the podcast here first:
📌 @garyveeaudioexperience

Transcript

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0:00.0	What if everything you thought you knew about marketing was already outdated? Today on the Gary Vee
0:04.8	audio experience, we're sharing a keynote Q&A from the possible conference that's less of a speech
0:09.3	and more of a reality check. Gary talks about why relevance beats reputation, how real impact now
0:14.4	comes from the organic reach, not big budgets, and what everyone needs to understand about where
0:19.0	attention is actually going. Whether you're in business, media, or just trying to get your message heard,
0:23.9	this episode will change how you think.
0:25.7	Let's get right into it.
0:27.3	Thank you.
0:28.7	I would like to focus today's talk on the biggest opportunity in marketing,
0:36.2	which is finding loose teeth in your house and selling it.
0:43.8	I'm really happy to be here. Cudos to possible three years, three years and already one of the
0:50.1	most important conferences in our ecosystem. And so it's a real pleasure to be here yeah we should
0:55.3	clap that up you know the format I'm taking with this talk actually and you could see a mic there
1:05.3	and a mic there is to just go into Q&A I think at this point I've been fucking talking for 15 years
1:10.5	about the same years about the same
1:10.9	literally about the same shit. And so I'd rather go into Q&A to see if there's anyone in the
1:17.1	room that has a nuance underneath the thesis. So please start lining up because I'm going to spend
1:22.4	three to five minutes max right now to set up the conversation. But I'd love to jam with all of you so
1:28.6	please start lining up the the jam of the conversation for the ad folk in here
1:34.5	is very simple which is there's a couple things that stand out to me number one I
1:40.7	believe over the last 70 years of marketing, working media dollars have been used to disguise
1:48.4	bad creative. And I believe that we are now living in the era of working media dollars being used
	...

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