The Evolution & Revolution of Your Personal Brand

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 26 May 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you see your content as an asset and as digital real estate, then your mindset around it will completely change. Listen into this episode to hear Rob talk all about the evolution and revolution of your personal brand and why it’s an essential element to success in the modern world. KEY TAKEAWAYS Produce more content. To build your brand you need to be producing a lot of content! Whatever is stopping you from creating more content you need to tackle and overcome asap. Start with the end in mind with your content and make sure that content will last for years. Omnipresence is the illusion that you are everywhere. It’s about being smart and clever with how you create content so that you can multiply your exposure and build your brand. Being on one platform is too risky. You have to diversify to protect yourself. Rob has been fighting who he is to build his personal brand. He has had to overcome trauma and negativity from his past to be able to build his brand to what it looks like today. A really powerful personal brand is about being clear about who you want to p*ss off. If you don’t upset people you haven’t done your job. It gives you the freedom you need to build a great brand. Subscription models are the future, they are a way to utilise your personal brand and resources to make recurring revenue month on month. BEST MOMENTS “The people who produce the most amount of content, they’re usually the people with the biggest brands” “Omnipresence is the illusion that you’re everywhere” “The definition of freedom is having the courage to be disliked” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	if you see your content as an asset and that when it's done, it's digital real estate for you,
0:07.3	I think your mindset will change. So my speech today for the next 60 minutes is about the
0:16.3	evolution turned revolution of your personal brand. 30 years ago you go down the factory,
0:24.7	you're on your conveyor belt and you turn to your mate and you go, got a personal brand,
0:30.3	fucks that. Are you leveraging social media? Are you monetizing social media? No, I'm just doing my
0:36.3	job. Waiting for 60 years so I can retire at 92. Have you seen they just up the average retirement
0:43.5	age to 166? Fast forward to now. And there's an eight year old Russian dancer doing nearly 10
0:53.2	million a year on YouTube. Bitch. My son's tan is making me nothing. There is an influencer called
1:04.3	Bell Delphine. She sold her used bath water. It's refreshing. For millions of pounds, millions of
1:16.5	pounds selling used bath water. And then there's this kid called Ryan. I think he's like the
1:24.9	granddaddy of YouTube now because he's gone in it for like five years. I think he's now nine.
1:30.2	And little fucker does 27 million a year off YouTube. Yeah, sorry for the language, but he's not here.
1:38.6	Nine years old, ten years old, 20, the highest grossing YouTube channel. I think the year before
1:46.4	the lockdown was his channel, Ryan's toys review. What does he do for his 27 million a year?
1:54.8	Is he the fucking president? No, he unboxes toys. He unboxes toys. He unboxes toys. He unboxes toys.
2:03.9	Art unbox toys every day for 27 million a year. And he's a kid who's nine years old.
2:11.9	So you know you go on social media and you put a post up and everyone seems to be pissed off.
2:18.3	Everyone hates everyone. Everyone hates the world. Everyone hates the government. Everyone hates the
2:22.8	Tories. I'm like, but we're in the world where you can have a Facebook account for free, a YouTube
2:29.6	account for free, an Instagram account for free. You can be on Clubhouse for free, linked in for free,
2:37.6	like you don't even have to pay for them. And then you can earn 19 different ways I know to
2:47.6	monetize social media, keeping your clothes on. I think it's about 144 if you take your clothes off.
	...

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