The Evolution of Storytelling

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 October 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.

Topics from Today’s Episode:

2:55 | Authenticity is a premium value

5:10 | Escapism

7:30 | Attention, awareness, reach

8:15 | Consumption on TikTok

10:00 | When brands engage with the audience

11:30 | Metrics on TikTok

17:30 | The creator ecosystem

18:15 | The same game over and over again

19:15 | It’s a land grab

22:30 | Building brand equity

25:00 | Getting brands to be contextual creatively is the rub

26:15 | TikTok vs Vine

Transcript

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0:00.0	I know, but I'm trying to bring value.
0:02.0	So I'm asking a question.
0:03.4	How many people in the audience have ticked
0:04.7	talking their phone?
0:06.8	That's actually a lot more than I thought.
0:08.6	How many people had ticked out before you were coming
0:10.6	to AdWheek and coming to a ticked out session?
0:14.0	How many people here have made 10 pieces of content?
0:16.4	I'm going to double check.
0:18.9	OK, that's where it gets.
0:20.1	To me, what, again, and because I'm obsessed with the notion
0:24.0	of how do I bring the most value and anything I do,
0:26.8	what's why I did this?
0:28.2	I never really do this because to your point,
0:32.0	I like to hear myself talk too much to share the stage.
0:35.8	I wanted to do this because I think this can bring a lot
0:38.2	of value to a lot of us here because this game will
0:40.4	continue to happen in our societies
0:41.9	as long as the internet's in play.
0:44.8	We've seen this rodeo before.
0:46.5	You've been to talks like this over the last decade.
0:49.6	The name was different.
	...

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