What I hope this book does is that it lifts the bail on a purposefully secretive company,

that it reveals to readers just how Amazon wins all the time and shows instances of

how Amazon has its fingers on the scale.

Welcome to GeekWire.

I'm GeekWire co-founder Todd Bishop. This week, The Everything War,

Amazon's ruthless quest to own the world and remake corporate power. That's the title of a new book about the company by Wall Street

General reporter Dana Madioli who joins us on this episode. Dana, it's great to

see you. Great to see you as well. This book is a real page turner. I know I'm not the

prototypical reader of yours in that regard and that I follow Amazon really closely

but it's a read that I've really enjoyed. It started with a grabber in the

introduction and the authors note you explained the process that you went through to report this book

You were spoke with more than 600 people and you list the types of people you spoke with including current and

former Amazon employees and then you said this the book includes dozens of

hours of interviews with 17 current and former S team members,

that's the senior leadership team at Amazon,

all of them conducted without the company's knowledge,

and interviews with five current and former board members.

I got to say, that caught my attention right out of the

gate. Tell me about the process first of reporting this book. Yeah I will say

this is a meticulously sourced book. I spent three years reporting it. I when I first

started it I wasn't pregnant. I now have a two and a half year old to give you some

scope here and you know my focus at the Wall Street Journal where

...